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Retail. Easy.

Tips and Advice For Retailers – From Retailers.

    Blog Archives

  1. You’re Getting Boring Remodel your Store!

    Posted in First Things First

    Scott Fitzgerald

    By Scott Fitzgerald

    December 5th, 2011

    2 Comments »

    Remodeling your store can bring new life and energy to your business, and increase sales!

  2. Gift Wrapper’s Delight

    Posted in First Things First

    Scott Fitzgerald

    By Scott Fitzgerald

    November 7th, 2011

    No Comments »

    A quick guide to setting up EASY Gift Wrapping for your holiday shoppers.

  3. Marketing 101 – Start a Blog for Your Business

    Posted in First Things First

    Scott Fitzgerald

    By Scott Fitzgerald

    October 4th, 2011

    1 Comment »

    Before you stress-out too much over developing a sophisticated marketing campaign, start a blog for your business, get a couple of friends and loyal customers involved, and you’ll quickly be on your way to creating lasting connections with your base.

  4. Customer Service for Noobs

    Posted in First Things First

    Scott Fitzgerald

    By Scott Fitzgerald

    September 6th, 2011

    4 Comments »

    A simple way to deliver stellar, and consistent customer service every time. It is also a straightforward way to train those great new employees you hired to maintain the standards you’ve developed and not lose a single sales opportunity. These days, we need to convert as many customers as possible!

  5. The Best Interview Questions in the World!

    Posted in First Things First

    Rob Richards

    By Rob Richards

    June 22nd, 2011

    1 Comment »

    In Scott Fitzgerald’s blog this week, he tackled the subject of hiring – interviews, resumes, etc., with an emphasis on GOOD hires. That got me to wondering about the kinds of questions to ask in interviews in order to get thoughtful answers, and ultimately to hire the perfect person for the job. I wanted to…

  6. Time to Hire! Formalize your hiring process to build the right team.

    Posted in First Things First

    Scott Fitzgerald

    By Scott Fitzgerald

    June 20th, 2011

    1 Comment »

    When I started Fitzgerald’s Bicycles in 2002, I never intended to bring on any employees at all, let alone grow to the staff of 14 that we have now. I was a one man repair shop and after a summer or two I would surely be moving on to something else. Well, my staff of…

  7. This One Time, at Brand Camp.

    Posted in First Things First

    Scott Fitzgerald

    By Scott Fitzgerald

    May 23rd, 2011

    4 Comments »

    What’s YOUR Brand? – The Big Guys Know… The Reason Why National chain retailers are crushing small independent retailers because they know how to develop and manage a brand. If more of us independent retailers knew how to do this we could take back market share! Before you dive into the great information given in…

  8. The Hard Work of Creating a Mission Statement Makes Everything Else Easier

    Posted in First Things First

    Scott Fitzgerald

    By Scott Fitzgerald

    April 25th, 2011

    2 Comments »

    Where to begin? The idea of picking retail topics to write about, not to mention the very first topic, is pretty daunting to say the least. Inventory management, hiring, training, sales tips, merchandising, cash flow, or advertising only touch on some of the day to day areas of focus that a retail owner or manager…


Retail.Easy. Authors

  • Bradley Saul
    Bradley Saul is one of the owners of the West County Revolution Bike Shop in Sebastopol, CA.

  • Scott Fitzgerald
    Scott pedaled onto his current path when he opened his store Fitzgerald's Bicycles in 2002, which has been named one of the Top 100 Bicycle Retail stores in America.

  • Leah Singer
    Leah Singer is a writer who helps small businesses and retail stores enhance their marketing and creative endeavors.

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